hello :)
We are Fern and Ally
the heart and engine of
No Plan Collective
Three years ago, our paths converged in Exmouth, and from there, a beautiful friendship blossomed. We are two entrepreneurial women, deeply in love with nature, the sea, and life itself—though as different as night and day. Fern is the calm and mystery, while Ally is pure energy and action, always going full speed. What one lacks, the other has in abundance, making our partnership a perfect balance—a constant win-win.
Both originally from the city, we’ve transitioned from the hectic to a slower, more intentional way of living. Now, we follow our own rhythm, guided by the universe. We know nothing, yet we trust our inner gut. We sense when to go against the flow and when to simply let go. We learned to live differently, soaking up the beauty of nature and holding onto its gifts inside, ready to tap into them whenever needed. We want to make the most of every second life offers, but we want to share a different message.
Living isn’t just about ticking boxes—it’s about truly enjoying every moment like it’s your last.
That is why No Plan Collective was born—out of a shared love for the unknown, the thrill of following our instincts, and the magic of being truly present in every moment. We’re more than a brand. We’re a community that invites you to slow down, trust yourself, and create at your own path.
We love what we do
Our Vision
To create a community of like-minded individuals who prioritize joy, authenticity, and personal growth. We aim to be a source of inspiration and support on people’s journey towards living a more intentional and simple life, embracing uncertainty, and building meaningful connections. We strive to leave a lasting impact—shaping a future where everyone has the tools, confidence, and freedom to design a life they truly love.
Our Mission
To empower individuals to live more fulfilling, intentional lives by providing tools and resources that promote simplicity, authenticity, and self-discovery.
We recognize the need to have things planned in order to avoid the fear of uncertainty, but we aim to embrace this fear by making the process fun and enjoyable.
There is nothing written. Life is a blank book where you write each chapter, and it’s always possible to start over.
There are plenty of months and blank pages ahead :)
We want to help people reduce stress by guiding them to organize their lives in a more mellow, personalized way that aligns with their desires, values, and unique journey. By incorporating elements of colour, textures, nature vibes, and mixing both inner and external connections, to help people flow through life with greater intention.
Our Values
Our personality describes the way we communicate.
No Plan Collective is an approach to planning and living life to the fullest.
Simplicity
Embracing the beauty of the ordinary and finding joy in the little moments. Enjoying the freedom that comes with a simple life.
Authenticity
Encouraging individuals to reconnect with their true selves and live in alignment with their passions, expressing love openly.
Self-Discovery
Inspiring people to explore their inner worlds, uncover their potential, and pursue their dreams.
Empowerment
Providing tools and resources that empower individuals to take control of their lives, make positive changes, and embrace the journey with confidence, love, and a liberated spirit.
Our Commitment
We are dedicated to sustainability and the environment. This planner is thoughtfully crafted with the planet in mind, made from 100% recycled paper and printed in Melbourne using eco-friendly and eco-conscious methods.
We believe in durability, which is why the book is protected by a velvet laminate layer, ensuring it stays intact—whether it gets wet or after the year ends. Allowing you to keep your little planner with all your thoughts, emotions, and experiences, long after the pages are filled.
Our Manifesto
No Plan Collective was born by having in mind the opportunity to live your life at your own pace. Life is too short to rush and follow the path that is supposed to be the one.
For us it's all about creating your own terms and conditions, and live in harmony with the caos of the daily routine stress.
We love design, art, traveling, nature, colours, shapes, and the flavours of the world! So we hope you can feel all the energy we reflect when using the No Plan Planner.
Once we were told how to set time
Every move we made seemed predetermined;
our minds taken captive by timelines
and corporate agendas
Now we invite you to create your own
terms and conditions,
and start feeling time in a different way
We have created this little journal for you - call it your own
and start exploring your free space
Welcome to your No Plan Planner
No social pressure
No deadlines
No ads
Just unlimited access
Capture the flow of your own mind, feelings, notes, images;
and build your own inner sanctuary
Create a place where ideas no longer slip away, where time stands still
Clean and uncomplicated - a journal
for minds of all kinds
We love beautiful, simple things and we hope this space
brings a refreshing approach and returns you to your inner self
This is your personal journal
Let it flow ~
